LACK OF TRACTION is my personal branding project and company that i've built on my own with the assistance of my team members.
Lack of Traction is a motorsport team and brand with a goal to ignite Passion, and break Barriers. A grassroots racing team fueled
by diversity, inclusivity, and adrenaline. We push boundaries, welcome all, and make motorsport accessible.
In my capacity as the creator and organizer of the Lack of Traction brand, I lead a dedicated team in orchestrating racing and social events designed to provide access to the exhilarating world of motorsport.
by diversity, inclusivity, and adrenaline. We push boundaries, welcome all, and make motorsport accessible.
In my capacity as the creator and organizer of the Lack of Traction brand, I lead a dedicated team in orchestrating racing and social events designed to provide access to the exhilarating world of motorsport.
Recently we had our second merch launch for the Toyota 86, Renault Megane, and 4-Door Nissan R33
